There’s no doubt that the automotive industry is changing. The importance of an online presence can’t be overstated. An effective auto parts department business plan must take this into account, by growing online oem auto part sales. The first interface customers will have with a dealership is the online storefront which allows customers
How to Sell OEM Auto Parts on Amazon To start selling on Amazon, you must apply as a seller and meet the following requirements: Must be on the professional selling plan. Must have compliant product images. Must list all major brands with universal product codes (UPCs). Must warrant all certified, Automotive & Powersports products with
Nowadays everyone expects the ability to research and buy anything online, at any time, on any device. With an incredible rise in numbers of the current online shopping trend, it is no surprise that more and more buyers are purchasing factory auto parts online. The benefits, however, are not only reserved for the shopper. The
How does PartSites help your business from start to finish. Starting at the part form level, filling it on your dealership website should be painless. The process is time-consuming, inaccurate, and restricting for both your customer and your staff. But worst of all, it’s costing you sales. How does the parts form cost ME
If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications . Maybe you received Google’s “risk of disapproval” email, followed by the “preemptively disapproved” email. Or, if you’re a distributor or manufacturer, maybe you have an email from one of your major resellers,
Happy Customers = Higher Sales Customer follow ups are very important because that way they know they are not being ignored or forgotten. A major reason for losing sales is because customers are not satisfied and a lot of that has to do with them not hearing back. Think about it, if you’re having
Searching for the right car part can be difficult because unless we are car experts, many of us don't really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case to the car part we are looking for. Before
During my time in the lovely World of PPC, I have seen many campaigns in complete havoc. No tracking, one-word broad match keywords, targeting the entire planet when you are a local mechanic…and much worse! But what happens when you evaluate an account that is doing seemingly well? Everything seems to be in place,
A couple of years ago a handful of auto part dealers in any market were using PPC (Pay Per Click) or SEM on Google, some are still not even using this, as a major or only marketing effort. What these awesome dealers discovered, was that by being the first in line they had a
Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain the digital edge. Across the nation, many dealerships are struggling to find a winning car dealer PPC strategy. Consider the following strategies you might not have heard of, as you determine how to define your