Google Doesn’t Like Your Picture

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications . Maybe you received Google’s “risk of disapproval” email, followed by the “preemptively disapproved” email. Or, if you’re a distributor or manufacturer, maybe you have an email from one of your major resellers,

2019-08-20T13:24:41-04:00August 20th, 2019|

Happy Customers

Happy Customers = Higher Sales Customer follow ups are very important because that way they know they are not being ignored or forgotten. A major reason for losing sales is because customers are not satisfied and a lot of that has to do with them not hearing back. Think about it, if you’re having

2019-08-20T11:17:45-04:00February 4th, 2019|

The Auto Parts Shopper Journey

Searching for the right car part can be difficult because unless we are car experts, many of us don't really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case to the car part we are looking for. Before

2019-08-20T11:20:35-04:00January 29th, 2019|

Going Beyond The Conversion

During my time in the lovely World of PPC, I have seen many campaigns in complete havoc. No tracking, one-word broad match keywords, targeting the entire planet when you are a local mechanic…and much worse! But what happens when you evaluate an account that is doing seemingly well? Everything seems to be in place,

2019-08-20T11:25:46-04:00December 21st, 2018|

Autoparts Dealers Should Use Facebook

A couple of years ago a handful of auto part dealers in any market were using PPC (Pay Per Click) or SEM on Google, some are still not even using this, as a major or only marketing effort. What these awesome dealers discovered, was that by being the first in line they had a

2019-08-20T11:29:50-04:00December 12th, 2018|

4 Ways To Increase Your Auto Part Orders

Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain the digital edge. Across the nation, many dealerships are struggling to find a winning car dealer PPC strategy.  Consider the following strategies you might not have heard of, as you determine how to define your

2019-08-20T11:32:24-04:00January 30th, 2018|

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