More often than not, these two things go hand in hand. A lot of companies nowadays are moving towards more quantity and forgetting about quality. We are in the era of mass production and trying to get the most for our money. In doing that the quality aspect of this can get left behind and put on the back burner. How do we change this? How do we make it so quality is
Happy Customers = Higher SalesCustomer follow ups are very important because that way they know they are not being ignored or forgotten. A major reason for losing sales is because customers are not satisfied and a lot of that has to do with them not hearing back. Think about it, if you’re having ‘car troubles’ or your car is ‘inoperable’ until you find the specific part you are looking for to fix that
Be Better Than Your Competitors
People are always looking for ways to be better and do better. The same thing applies for selling parts and accessories for cars. Are we where we want to be or can we find ways to be even better?
The Generation of Technology
Everywhere we look, we are surrounded by technology. So why not use it to your advantage and get the most out of it? Having a strong web presence when trying
Searching for the right car part can be difficult because unless we are car experts, many of us don’t really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case to the car part we are looking for. Before we reach that final destination there are just a few hurdles, so to speak, that we need to jump over. Some
During my time in the lovely World of PPC, I have seen many campaigns in complete havoc. No tracking, one-word broad match keywords, targeting the entire planet when you are a local mechanic…and much worse! But what happens when you evaluate an account that is doing seemingly well? Everything seems to be in place, conversions are happening, and the business owner is making money. Where do we go from here? Time to start taking
A couple of years ago a handful of auto part dealers in any market were using PPC (Pay Per Click) or SEM on Google, some are still not even using this, as a major or only marketing effort.
What these awesome dealers discovered, was that by being the first in line they had a HUMONGOUS advantage over their competitors.
Today, it is almost 100% of all dealers spending money on Google’s powerful text-based ad tool,
Having a website doesn’t mean that shoppers will automatically make it to your eStore. But there are a few steps you can take that will drive traffic to your site, therefore maximizing your return on investment. You want potential parts buyers to find your online store when searching for parts and you can actively drive customers to your site by doing some of the following:Marketing your siteLet’s be honest, there’s a
Because PPC is a key part of a successful digital advertising campaign, there’s usually intense competition between dealerships to gain the digital edge. Across the nation, many dealerships are struggling to find a winning car dealer PPC strategy. Consider the following strategies you might not have heard of, as you determine how to define your PPC strategy and drive more customers to your dealership website: