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AutoParts Blog2019-08-20T11:05:18-04:00
1503, 2019

Protect Yourself Against Fraud

There are companies out there selling their security technology and services to protect people against fraud and online theft. This is a very common thing nowadays, people and companies have been hacked for private information in the hands of people that should not have it. As consumers we want to make sure our information is secure and protected. “Fraud protection is the process of protecting online transactions from being lured into scams over the internet.” There is
803, 2019

Things You Should Know About Gateways

Having an e-store can be a lot of work, there are many different components that go into it, some we may not even think of right off the bat. One huge component of an e-store is a payment gateway. Imagine having a store with no way for your customers to pay, just a fancy shop exhibiting all your parts and accessories, but not for sale. A payment gateway allows you to start making
2102, 2019

Quality vs Quantity

More often than not, these two things go hand in hand. A lot of companies nowadays are moving towards more quantity and forgetting about quality. We are in the era of mass production and trying to get the most for our money. In doing that the quality aspect of this can get left behind and put on the back burner. How do we change this? How do we make it so quality is
402, 2019

Happy Customers

Happy Customers = Higher Sales Customer follow ups are very important because that way they know they are not being ignored or forgotten. A major reason for losing sales is because customers are not satisfied and a lot of that has to do with them not hearing back. Think about it, if you’re having ‘car troubles’ or your car is ‘inoperable’ until you find the specific part you are looking for to fix that
3001, 2019

Be Better Than Your Competitors

Be Better Than Your Competitors People are always looking for ways to be better and do better. The same thing applies for selling parts and accessories for cars. Are we where we want to be or can we find ways to be even better? The Generation of Technology Everywhere we look, we are surrounded by technology. So why not use it to your advantage and get the most out of it? Having a strong web presence when trying
2901, 2019

The Auto Parts Shopper Journey

Searching for the right car part can be difficult because unless we are car experts, many of us don’t really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case to the car part we are looking for. Before we reach that final destination there are just a few hurdles, so to speak, that we need to jump over. Some
2112, 2018

Going Beyond The Conversion

During my time in the lovely World of PPC, I have seen many campaigns in complete havoc. No tracking, one-word broad match keywords, targeting the entire planet when you are a local mechanic…and much worse! But what happens when you evaluate an account that is doing seemingly well? Everything seems to be in place, conversions are happening, and the business owner is making money. Where do we go from here? Time to start taking
1212, 2018

Autoparts Dealers Should Use Facebook

A couple of years ago a handful of auto part dealers in any market were using PPC (Pay Per Click) or SEM on Google, some are still not even using this, as a major or only marketing effort. What these awesome dealers discovered, was that by being the first in line they had a HUMONGOUS advantage over their competitors. Today, it is almost 100% of all dealers spending money on Google’s powerful text-based ad tool,

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