The Modernization of The Auto Parts Department

There’s no doubt that the automotive industry is changing. The importance of an online presence can’t be overstated. An effective auto parts department business plan must take this into account, by growing online oem auto part sales. The first interface customers will have with a dealership is the online storefront which allows customers

2020-10-07T12:41:50-04:00October 7th, 2020|

3 Comfort Specs of the New VW Passat

3 COMFORT HIGHLIGHTS OF THE PASSAT 2020 Passenger Comfort in the 2020 Passat One unique element of the 2020 Volkswagen Passat is its emphasis on interior comfort for all passengers. Though many vehicles heavily prioritize the comfort of the driver, VW has gone out of their way with the 2020 Passat to ensure

2020-09-30T13:45:34-04:00September 30th, 2020|

How to Increase OEM Parts Department Sales

A successful parts department is a powerful way for dealerships to generate additional revenue and higher profit margins. However, it’s a strategy that many dealerships often overlook. Here are 3 tips to help parts managers increase their auto parts sales. 1) Sell More OEM Auto Parts When it comes to auto repairs, not

2020-09-16T16:29:46-04:00September 16th, 2020|

Safety Perks of the Best Rated 2018 Auto

Safety Perks of the Best Rated 2018 Automobiles When we buy a car for our daily use the topmost priority or decision making factor is based on the safety features of that car. Although the looks of the car, styling, performance and visual appeal play a vital role in our purchase decision we

2020-09-14T13:20:08-04:00September 14th, 2020|

How to Sell OEM Auto Parts in Amazon & Ebay

How to Sell OEM Auto Parts on Amazon To start selling on Amazon, you must apply as a seller and meet the following requirements: Must be on the professional selling plan. Must have compliant product images. Must list all major brands with universal product codes (UPCs). Must warrant all certified, Automotive & Powersports products with

2020-09-10T14:40:35-04:00September 4th, 2020|

Google Doesn’t Like Your Picture

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications . Maybe you received Google’s “risk of disapproval” email, followed by the “preemptively disapproved” email. Or, if you’re a distributor or manufacturer, maybe you have an email from one of your major resellers,

2020-09-10T11:09:09-04:00August 20th, 2019|

The Auto Parts Shopper Journey

Searching for the right car part can be difficult because unless we are car experts, many of us don't really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case to the car part we are looking for. Before

2020-09-10T11:22:43-04:00January 29th, 2019|

Going Beyond The Conversion

During my time in the lovely World of PPC, I have seen many campaigns in complete havoc. No tracking, one-word broad match keywords, targeting the entire planet when you are a local mechanic…and much worse! But what happens when you evaluate an account that is doing seemingly well? Everything seems to be in place,

2020-09-10T11:25:38-04:00December 21st, 2018|

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