Searching for the right car part can be difficult because unless we are car experts, many of us don't really know what we are looking for. But we follow this common path to hopefully lead us to where we need to be; in this case to the car part we are looking for. Before
During my time in the lovely World of PPC, I have seen many campaigns in complete havoc. No tracking, one-word broad match keywords, targeting the entire planet when you are a local mechanic…and much worse! But what happens when you evaluate an account that is doing seemingly well? Everything seems to be in place,
A couple of years ago a handful of auto part dealers in any market were using PPC (Pay Per Click) or SEM on Google, some are still not even using this, as a major or only marketing effort. What these awesome dealers discovered, was that by being the first in line they had a